Viceroy Hotel Brand
Expands into Miami
Los Angeles - Kor Hotel Group, the Los Angeles-based luxury
hotel operator, has entered into a significant joint venture
with developer Jorge Perez and his Florida-based The Related
Group that will bring the Viceroy brand's signature fusion of
innovative design elements, luxury amenities and impeccable
service to a momentous new hotel-residence project in Miami -
Viceroy Icon Brickell. The Related Group is currently the
largest developer in Florida's luxury condominium market. Kor's
participation will enhance the premiere project with an array of
design-savvy lifestyle amenities and the service luxuries for
which Kor's Viceroy Resorts & Residences concept is widely
known. The project also partners Kor with some of the most
creative forces in the industry today, including the
architecture firm Arquitectonica and prolific designer Philippe
Starck.
"Kor's discerning style
will help mark a distinction for this luxury project against other
comparable projects in Miami," said Brad Korzen, CEO of Kor Hotel Group.
"Viceroy's high-end luxury concept retains an intimate, boutique quality
that is highly appealing to today's consumers. Viceroy Icon Brickell
promises to be an exquisite rendition of the Viceroy brand and will
contribute a distinctive new luxury option to Miami's urban destination
appeal." As Kor Hotel Group continues to expand its boutique hotel
portfolio with properties both nationwide and overseas, it reserves the
Viceroy identity for projects of only the highest standard. By imparting
Viceroy's luxurious design and the service hallmarks that distinguish
its flagship Viceroy Santa Monica to only select properties, Kor
succeeds in carving out a unique niche in the boutique luxury-hotel and
resort-residence markets. "The world's most sophisticated travelers know
the Viceroy brand for its bold design and unique sense of modern luxury,
as well as its superb services and amenities," said Bill Thompson,
Senior Vice-President, The Related Group of Florida. "With Viceroy Icon
Brickell, we will offer a unique style of luxurious living never before
seen in Miami." Located on Biscayne Bay, adjacent to Brickell Park and
near downtown, the three-tower Icon Brickell reunites Related Group with
interior designer Philippe Starck and their ICON concept. The firm
Arquitectonica, an architecture, interior design and planning firm
renowned for innovative, ultra-modern creations worldwide, has designed
the structural and architectural elements for the complex.
Towers
will range from 50 to 60 stories, commanding a striking presence near
the cultural and business center of Miami. Unobstructed views above the
15th floor will overlook South Beach and Biscayne Bay. Housing 1,774
units across all three towers, Arquitectonica's design roots the three
soaring towers atop an expansive podium base at the 15th floor.
Representing the epicenter of the complex, this common nexus houses more
than two acres of sumptuous luxury amenities and entertainment options
for both hotel guests and residents. Design impresario Philippe Starck
will design all elements within the first two residential towers as well
as the podium's extensive features. As a Viceroy Resorts & Residences
destination, Viceroy Icon Brickell will take the brand's luxury boutique
presence to an even more prominent level. Occupying its own tower within
the trident structure, the Viceroy tower will be the only structure
among the three to house a hotel in conjunction with residences,
offering hotel services to both guests and owners. Icon's other two
towers in the Brickell complex are reserved for residential
condominiums, although all residents and hotel guests alike will share
access to Icon Brickell's exclusive amenities, including a 20,000
square-foot spa and Philippe Starck-designed luxury swimming pools on
the 15th-floor outdoor podium.
Viceroy Icon Brickell's
hotel-condo component will encompass 135 units across nine floors,
occupying 78,300 square feet of luxury space. Units will be designed in
four models: 27 420-square-foot Small Studios, 54 480-square-foot
Standard Studios, 27 590-square-foot Large Studios and 27
930-square-foot (on average) 1-Bedroom units. Each will offer
Viceroy-quality technology, comfort and regal design. A dedicated
elevator for hotel-condo and hotel guests will facilitate travel to
central podium-level amenities and tower rooftop destinations. Floors 16
through 49 will house 372 stunning bay-view condominiums, with a range
of optional services available through Viceroy: Kor's high-design
furnishing package, room service, housekeeping or all other specialty
services offered by the hotel. Units may also be entered into a hotel
rental pool by owners if not occupied full time. A separate elevator
will serve residents on these upper floors. A chic restaurant located on
the 15th-floor outdoor sanctuary will overlook the recreational pool and
incorporate an outdoor dining area with fireplace and waterfront views.
The restaurant facility will be operated by Kor and provide service to
hotel guests, banquet/conference attendees, residents and the public.
Kor will also facilitate a destination rooftop pool and lounge on
Viceroy Icon Brickell's 50th floor, open to the public and accessible
via a dedicated elevator bank designed to preserve resident and guest
privacy. Total hotel programming, including restaurant, rooms and public
areas, will occupy approximately 121,000 square feet of space.
Additionally, Kor will bring its uncompromising service standards to the
operation of full-time concierge services, valet parking and room
service for all guests and residents of the Viceroy tower. Icon Brickell
will also house a small meeting space for on-site business needs.
Tower 1
57 stories • Parking: 11 Levels of Parking- Located on floors 1
and 4-14 (excluding 13) of Tower 1 • Penthouse Units: 11 single
story Penthouse units and 4 two story Penthouse units • Units:
715
Tower 2
57 stories • Lobby: 2nd Floor • Penthouse Units: 7 single story
Penthouse units and 4 two story Penthouse units • Units: 561
Tower 3 Viceroy
Resorts and Residences at ICON Brickell:
50 stories • Total of 148 Resort Units • 50th floor(Rooftop)
Pool, Restaurant and Lounge area • Units: 520 units
Common Areas
Entrance Area Enter through Icon’s multi-level entrance area
with 100 columns designed by Philippe Starck and modeled after
the Maoi structures of Easter Island. Each column will be unique
in size, shape and finish yet all will be 22 feet tall and have
Philippe Starck’s signature. The space will be open to Mary
Brickell Park to the South and to Biscayne Bay to the East. The
arrival area will accommodate all three towers, with drop off
sections for each lobby and for the two bayside restaurants.
Lobby The Tower
One, Tower Two, and Condo Lobby in Tower Three exhibit the
unique designs of Philippe Starck as well. With great emphasis
on bringing the outside in, the 22 foot high ceilings in the
entrance area will continue inside and the color theme from the
outside will be brought in through the yellow glass at the
entrance.
Pool Deck Level
Our two acre pool terrace sits over 100 feet above Biscayne Bay
and features a series of three infinity edged pools including a
reflection pool where furniture may sit in the water, an
oversized thermal hot tub, and a longer than Olympic sized lap
pool. Rows of stately trees line the chaise lounges and beds on
either side of the pool and enclose the outdoor living area that
holds the oversized fireplace and life-size chess set. Icon’s
pool deck will also feature a full service restaurant and a pool
side café. The luxurious amenities of the Viceroy Hotel will
offer à la carte drink and food service, wine tastings, and
relaxing Tai Chi classes in our amphitheater style seating area
overlooking the Bay.
Spa and Fitness
Center One level below the pool deck, with direct views of
Biscayne Bay get lost in Icon Brickell’s 28,000 square foot spa
with amenities normally associated with a 5 star resort. This
space holds a Theater room designed by Philippe Starck, a large
cardio and free weight center with beautiful views of Key
Biscayne, aerobic, yoga, pilates, and spinning facilities, a
large plunge pool area available for events or quiet
relaxations, his and hers treatments rooms, lounges, redwood
saunas, and eucalyptus steam rooms.
Restaurants There
are 5 places to enjoy a meal at Icon Brickell. For a like snack
or a morning coffee visit the Pool side café. For a spectacular
lunch or dinner, visit our pool side Viceroy Signature
restaurant or select from one of the two bayside restaurants on
the lobby level. Late at night visit Club 50, our sky lounge for
some light dining.
Club 50 Visit
Icon Brickell’s exclusive rooftop pool and lounge with
spectacular views from the 50th floor and designs by Kelly
Wearstler. Enjoy signature cocktails, light dining and a
sophisticated atmosphere without ever having to leave your home.
